A couple of fun facts...

Paul came across these a few days ago - interesting, as they show the potential of what we're talking about doing here for a brand that is looking to increase awareness. Admittedly, we haven't found the exact source (but will continue to look!), so take these with a grain of salt. Food for thought though!

• 74% of motorist are positively influenced by companies and products advertised on trucks, according to the Interstate Advertising Corporation.
• By advertising on your vehicle, you can generate more than 600 visual impressions for every mile driven, according to the American Trucking Association.

That second was is particularly astounding... when you think about the fact that we will be travelling around 8,000 miles as in, that's a whopping 4.8 MILLION impressions. Sounds a little on the high end for us, given that we're planning touring a few scenic areas, but impressive nonetheless!